How Willy anti-gaspi Generated €38,133 in Referral Revenue with a Simple €10 Reward
Willy anti-gaspi, a French online grocer of organic and French products saved from food waste, installed BLOOP in October 2024. Between June 2025 and September 2026, its referral program brought in 645 orders and €38,133 in referral revenue.
willyantigaspi.fr
Referral revenue
€38,133
Jun ’25 to Sep ’26
Referral orders
645
Average order
€59
Rewards redeemed
46%
Referral revenue
€38,133
Referral orders
645
Average order
€59
Rewards redeemed
46%
Referral revenue by month
Month by month, Jun ’25 to Sep ’26
Best month · Mar ’26
€3,886
Full monthMonth in progress (to 2026-09-29)Amounts in EURView the data as a table
Monthly referral revenue for Willy anti-gaspi, Jun ’25 to Sep ’26. Best month: Mar ’26, €3,886.
Month
Referral orders
Referral revenue
Jun ’25
1
€50
Jul ’25
39
€2,460
Aug ’25
38
€2,281
Sep ’25
44
€2,581
Oct ’25
39
€2,121
Nov ’25
36
€2,256
Dec ’25
13
€771
Jan ’26
47
€2,649
Feb ’26
41
€2,378
Mar ’26
62
€3,886
Apr ’26
54
€3,037
May ’26
43
€2,528
Jun ’26
49
€2,849
Jul ’26
46
€3,058
Aug ’26
51
€2,756
Sep ’26 (in progress)
42
€2,470
About Willy anti-gaspi
Willy anti-gaspi is a French online store for organic and French food products that would otherwise go to waste. It delivers across France and covers sweet and savory groceries, zero-waste products, hygiene and baby products. Learn more at willyantigaspi.fr.
The program
Willy anti-gaspi runs a double-sided referral program in BLOOP. The customer who refers and the friend they invite each get €10 off. The friend’s €10 applies to the entire order.
Results
Since the first referral order in June 2025, the program has produced 645 orders and €38,133 in referral revenue, an average of €59 per order.
Of the 1,483 friends who received the €10 reward, 676 used it (46%). Referral revenue kept growing: in the last six full months (March to August 2026) it reached €18,114 across 305 orders, compared with €12,757 across 220 orders in the six months before.
66 referred friends placed a further 126 orders after their first referral order.
Referral revenue is the total value of orders attributed to BLOOP referrals, excluding cancelled and refunded orders, in euros. Figures are current to 29 September 2026.
