About Willy anti-gaspi
Willy anti-gaspi is a French online store for organic and French food products that would otherwise go to waste. It delivers across France and covers sweet and savory groceries, zero-waste products, hygiene and baby products. Learn more at willyantigaspi.fr.
The program
Willy anti-gaspi runs a double-sided referral program in BLOOP, with the first referral orders arriving in June 2025. The customer who refers and the friend they invite each get €10 off. The friend’s €10 applies to the entire order.
Results
In the last six full months (April to September 2026), referral revenue was 20% higher than in the six months before.
46% of the friends who received the €10 reward used it on an order.
10% of referred friends came back and placed at least one more order after their first referral purchase.
The €10 friend reward is worth about 17% of an average referral order, so Willy anti-gaspi pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
Results are shown as percentages and indexes only, so the merchant’s sales figures stay private. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
