How The Lawn Pack Grew Referral Revenue 48% with a 15% Reward
The Lawn Pack, a UK business that delivers custom lawn care packs, has run a referral program with BLOOP since August 2025. Over the last six months its referral revenue grew 48%, and the numbers below show how.
thelawnpack.co.uk
referral revenue growth
+48%
Aug ’25 to Oct ’26
Rewards used
45%
Friends who ordered again
18%
Friend reward
15% off
Referral revenue growth
+48%
Rewards used
45%
Friends who ordered again
18%
Friend reward
15% off
Referral revenue index by month
Month by month, Aug ’25 to Oct ’26
Best month · Mar ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for The Lawn Pack, Aug ’25 to Oct ’26, where the best month (Mar ’26) equals 100.
Month
Referral revenue index
Aug ’25
9
Sep ’25
28
Oct ’25
1
Nov ’25
0
Dec ’25
2
Jan ’26
1
Feb ’26
15
Mar ’26
100
Apr ’26
46
May ’26
20
Jun ’26
24
Jul ’26
25
Aug ’26
21
Sep ’26
39
Oct ’26 (in progress)
8
About The Lawn Pack
The Lawn Pack sells custom lawn delivery packs designed to give a healthy green lawn in four weeks. Each pack is measured out for the size of the customer’s lawn. Learn more at thelawnpack.co.uk.
The program
The Lawn Pack runs a double-sided referral program in BLOOP, with the first referral orders arriving in August 2025. The customer who refers and the friend they invite each get 15% off. The friend’s 15% applies to one-time purchase products.
Results
In the last six full months (April to September 2026), referral revenue was 48% higher than in the six months before.
45% of the friends who received the 15% reward used it on an order.
18% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
Results are shown as percentages and indexes only, so the merchant’s sales figures stay private. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
