How CUPPA Generated $24,637 in Referral Revenue with a $5 Reward
CUPPA, a US brand of mushroom coffee, installed BLOOP in October 2024. Between December 2024 and September 2026, its referral program brought in 591 orders and $24,637 in referral revenue.
bettercuppa.com
Referral revenue
$24,637
Dec ’24 to Sep ’26
Referral orders
591
Average order
$42
Rewards redeemed
43%
Referral revenue
$24,637
Referral orders
591
Average order
$42
Rewards redeemed
43%
Referral revenue by month
Month by month, Dec ’24 to Sep ’26
Best month · Apr ’26
$2,659
Full monthMonth in progress (to 2026-09-29)Amounts in USDView the data as a table
Monthly referral revenue for CUPPA, Dec ’24 to Sep ’26. Best month: Apr ’26, $2,659.
Month
Referral orders
Referral revenue
Dec ’24
1
$141
Jan ’25
1
$34
Feb ’25
0
$0
Mar ’25
0
$0
Apr ’25
0
$0
May ’25
0
$0
Jun ’25
0
$0
Jul ’25
14
$410
Aug ’25
21
$767
Sep ’25
25
$1,089
Oct ’25
54
$2,267
Nov ’25
39
$1,874
Dec ’25
23
$729
Jan ’26
25
$1,214
Feb ’26
31
$1,075
Mar ’26
43
$1,597
Apr ’26
59
$2,659
May ’26
51
$1,981
Jun ’26
52
$2,139
Jul ’26
53
$2,318
Aug ’26
56
$2,491
Sep ’26 (in progress)
43
$1,851
About CUPPA
CUPPA sells mushroom coffee made with premium coffee, functional mushrooms and nootropics, with free shipping. Learn more at bettercuppa.com.
The program
CUPPA runs a double-sided referral program in BLOOP. The customer who refers and the friend they invite each get $5 off. The friend’s $5 applies either to the entire order or to a selection of products.
Results
Since the first referral order in December 2024, the program has produced 591 orders and $24,637 in referral revenue, an average of $42 per order.
Of the 876 friends who received the $5 reward, 376 used it (43%). Referral revenue kept growing: in the last six full months (March to August 2026) it reached $13,186 across 314 orders, compared with $8,248 across 197 orders in the six months before.
97 referred friends placed a further 244 orders after their first referral order.
Referral revenue is the total value of orders attributed to BLOOP referrals, excluding cancelled and refunded orders, in US dollars. Figures are current to 29 September 2026.
