About CUPPA
CUPPA sells mushroom coffee made with premium coffee, functional mushrooms and nootropics, with free shipping. Learn more at bettercuppa.com.
The program
CUPPA runs a double-sided referral program in BLOOP, with the first referral orders arriving in December 2024. The customer who refers and the friend they invite each get $5 off. The friend’s $5 applies either to the entire order or to a selection of products.
Results
In the last six full months (April to September 2026), referral revenue was 54% higher than in the six months before.
43% of the friends who received the $5 reward used it on an order.
17% of referred friends came back and placed at least one more order after their first referral purchase.
The $5 friend reward is worth about 12% of an average referral order, so CUPPA pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
Results are shown as percentages and indexes only, so the merchant’s sales figures stay private. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
