About Esjoy
Esjoy is the Spanish online store for Jimmy Joy, a range of nutritionally complete foods such as Plenny Shake, Plenny Bar, Plenny Drink and Plenny Pot, designed to help people manage their daily calorie intake. Learn more at esjoy.es.
The program
Esjoy runs a double-sided referral program in BLOOP, with the first referral orders arriving in May 2025. The customer who refers and the friend they invite each get €10 off. The friend’s €10 applies either to the entire order or to one-time purchase products.
Results
In the last six full months (April to September 2026), referral revenue was 3.6x what it was in the six months before.
38% of the friends who received the €10 reward used it on an order.
17% of referred friends came back and placed at least one more order after their first referral purchase.
The €10 friend reward is worth about 13% of an average referral order, so Esjoy pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
Results are shown as percentages and indexes only, so the merchant’s sales figures stay private. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
