About Esjoy
Esjoy is the Spanish online store for Jimmy Joy, a range of nutritionally complete foods such as Plenny Shake, Plenny Bar, Plenny Drink and Plenny Pot, designed to help people manage their daily calorie intake, with meals starting from €2. Learn more at esjoy.es.
The program
Esjoy runs a double-sided referral program in BLOOP. The customer who refers and the friend they invite each get €10 off. The friend’s €10 applies either to the entire order or to one-time purchase products.
Results
Since the first referral order in May 2025, the program has produced 323 orders and €24,908 in referral revenue, an average of €77 per order.
Of the 805 friends who received the €10 reward, 306 used it (38%). Referral revenue kept growing: in the last six full months (March to August 2026) it reached €13,612 across 171 orders, compared with €5,094 across 70 orders in the six months before.
56 referred friends placed a further 104 orders after their first referral order.
Referral revenue is the total value of orders attributed to BLOOP referrals, excluding cancelled and refunded orders, in euros. Figures are current to 29 September 2026.
