How a US Sunglasses Brand Gets 20% of Referred Friends to Order Again
A US sunglasses brand has run a referral program with BLOOP since November 2025. 20% of the friends it referred went on to order again, and the numbers below show how.
of referred friends ordered again
20%
Nov ’25 to Oct ’26
Friends who ordered again
20%
Reward vs average order
21%
Friend reward
$15 off
Rewards used
37%
Friends who ordered again
20%
Reward vs average order
21%
Friend reward
$15 off
Referral revenue index by month
Month by month, Nov ’25 to Oct ’26
Best month · Feb ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Sunglasses, Nov ’25 to Oct ’26, where the best month (Feb ’26) equals 100.
Month
Referral revenue index
Nov ’25
40
Dec ’25
47
Jan ’26
0
Feb ’26
100
Mar ’26
26
Apr ’26
78
May ’26
0
Jun ’26
0
Jul ’26
50
Aug ’26
13
Sep ’26
27
Oct ’26 (in progress)
0
About the store
The brand sells fashion sunglasses.
The program
A US sunglasses brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in November 2025. The customer who refers and the friend they invite each get $15 off.
Results
37% of the friends who received the $15 reward used it on an order.
20% of referred friends came back and placed at least one more order after their first referral purchase.
The $15 friend reward is worth about 21% of an average referral order, so the store pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
