About Lead Sports AB
Lead Sports AB is a Swedish specialist retailer serving the equestrian community with saddles, riding apparel, helmets, stirrups and horse care products from brands such as CWD, Butet, Vestrum, Parlanti, KASK and RYDE. It combines ecommerce with expert services such as saddle fitting, and its customers, competitive and hobby riders, rely heavily on recommendations from trainers and barn friends. Learn more at leadsports.se.
The program
Lead Sports AB runs a double-sided referral program in BLOOP, with the first referral orders arriving in July 2025. The customer who refers and the friend they invite each get 10% off.
Results
52% of the friends who received the 10% reward used it on an order.
7% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
Results are shown as percentages and indexes only, so the merchant’s sales figures stay private. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
