How MamaOwl Turns Parent Recommendations into Orders: 44% of Rewards Used
MamaOwl, a UK retailer of merino wool and organic clothing for babies and families, has run a referral program with BLOOP since December 2024. 44% of its referral rewards end up used on an order, and the numbers below show how.
mamaowl.net
of referral rewards used
44%
Dec ’24 to Oct ’26
Friends who ordered again
8%
Reward vs average order
9%
Friend reward
£10 off
Rewards used
44%
Friends who ordered again
8%
Reward vs average order
9%
Friend reward
£10 off
“The program has allowed us to reward our loyal customers while bringing new families into our community who share our values around natural, ethical clothing for children.”
MamaOwl · United Kingdom
Referral revenue index by month
Month by month, Dec ’24 to Oct ’26
Best month · Nov ’25
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for MamaOwl, Dec ’24 to Oct ’26, where the best month (Nov ’25) equals 100.
Month
Referral revenue index
Dec ’24
18
Jan ’25
11
Feb ’25
0
Mar ’25
2
Apr ’25
0
May ’25
4
Jun ’25
3
Jul ’25
7
Aug ’25
20
Sep ’25
61
Oct ’25
60
Nov ’25
100
Dec ’25
46
Jan ’26
51
Feb ’26
9
Mar ’26
15
Apr ’26
37
May ’26
56
Jun ’26
36
Jul ’26
53
Aug ’26
43
Sep ’26
59
Oct ’26 (in progress)
3
About MamaOwl
MamaOwl serves parents and caregivers looking for natural clothing for babies and children aged 0 to 8, with merino wool base layers, organic knitwear and sustainable accessories alongside toys and books. It has built a dedicated community through its Facebook group and educational content on wool care. Learn more at mamaowl.net.
The program
MamaOwl runs a double-sided referral program in BLOOP, with the first referral orders arriving in December 2024. The customer who refers and the friend they invite each get £10 off.
Results
44% of the friends who received the £10 reward used it on an order.
8% of referred friends came back and placed at least one more order after their first referral purchase.
The £10 friend reward is worth about 9% of an average referral order, so MamaOwl pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
Results are shown as percentages and indexes only, so the merchant’s sales figures stay private. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
