How a UK Jewellery Brand Turns 36% of Referral Rewards into Orders
A UK jewellery brand has run a referral program with BLOOP since September 2025. 36% of its referral rewards end up used on an order, and the numbers below show how.
of referral rewards used
36%
Sep ’25 to Oct ’26
Friends who ordered again
6%
Friend reward
20% off
Rewards used
36%
Friends who ordered again
6%
Friend reward
20% off
Referral revenue index by month
Month by month, Sep ’25 to Oct ’26
Best month · Nov ’25
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Fashion jewellery, Sep ’25 to Oct ’26, where the best month (Nov ’25) equals 100.
Month
Referral revenue index
Sep ’25
17
Oct ’25
76
Nov ’25
100
Dec ’25
85
Jan ’26
22
Feb ’26
0
Mar ’26
15
Apr ’26
0
May ’26
0
Jun ’26
0
Jul ’26
0
Aug ’26
0
Sep ’26
15
Oct ’26 (in progress)
0
About the store
The brand sells rings, necklaces and bracelets for everyday wear and special occasions.
The program
A UK jewellery brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in September 2025. The friend gets 20% off and the customer who refers them gets 15% off.
Results
36% of the friends who received the 20% reward used it on an order.
6% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
