How a US Independent Fragrance House Gets 44% of Referred Friends to Order Again
A US independent fragrance house has run a referral program with BLOOP since August 2025. 44% of the friends it referred went on to order again, and the numbers below show how.
of referred friends ordered again
44%
Aug ’25 to Oct ’26
Friends who ordered again
44%
Rewards used
42%
Friends who ordered again
44%
Referral revenue index by month
Month by month, Aug ’25 to Oct ’26
Best month · Jul ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Fine fragrance, Aug ’25 to Oct ’26, where the best month (Jul ’26) equals 100.
Month
Referral revenue index
Aug ’25
22
Sep ’25
0
Oct ’25
0
Nov ’25
25
Dec ’25
0
Jan ’26
9
Feb ’26
0
Mar ’26
0
Apr ’26
8
May ’26
61
Jun ’26
32
Jul ’26
100
Aug ’26
23
Sep ’26
0
Oct ’26 (in progress)
0
About the store
The fragrance house creates modern fine fragrances and aims to make them accessible to everyone.
The program
A US independent fragrance house runs a double-sided referral program in BLOOP, with the first referral orders arriving in August 2025.
Results
42% of the friends who received the reward used it on an order.
44% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.