How My Nook Gets 58% of Referral Rewards Used on High-Value Furniture
My Nook, an Australian maker of modular family couches, has run a referral program with BLOOP since July 2025. 58% of its referral rewards end up used on an order, and the numbers below show how.
mynook.com.au
of referral rewards used
58%
Jul ’25 to Oct ’26
Friends who ordered again
6%
Reward vs average order
7%
Friend reward
A$50 off
Rewards used
58%
Friends who ordered again
6%
Reward vs average order
7%
Friend reward
A$50 off
Referral revenue index by month
Month by month, Jul ’25 to Oct ’26
Best month · Nov ’25
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for My Nook, Jul ’25 to Oct ’26, where the best month (Nov ’25) equals 100.
Month
Referral revenue index
Jul ’25
6
Aug ’25
39
Sep ’25
40
Oct ’25
34
Nov ’25
100
Dec ’25
31
Jan ’26
24
Feb ’26
28
Mar ’26
40
Apr ’26
27
May ’26
18
Jun ’26
45
Jul ’26
19
Aug ’26
13
Sep ’26
4
Oct ’26 (in progress)
2
About My Nook
My Nook makes an Australian-made modular couch designed for family life. The furniture is versatile and easy to clean, and moves from everyday seating to movie nights, sleepovers and imaginative play. Learn more at mynook.com.au.
The program
My Nook runs a double-sided referral program in BLOOP, with the first referral orders arriving in July 2025. The customer who refers and the friend they invite each get A$50 off. The friend’s A$50 applies to the entire order.
Results
58% of the friends who received the A$50 reward used it on an order.
6% of referred friends came back and placed at least one more order after their first referral purchase.
The A$50 friend reward is worth about 7% of an average referral order, so My Nook pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
Results are shown as percentages and indexes only, so the merchant’s sales figures stay private. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
