How Happy Hounds Grew Referral Revenue 35% with a 20% Reward
Happy Hounds, a South African brand of fresh, cooked dog food delivered to your door, has run a referral program with BLOOP since July 2025. Over the last six months its referral revenue grew 35%, and the numbers below show how.
happyhounds.co.za
referral revenue growth
+35%
Jul ’25 to Oct ’26
Rewards used
51%
Friends who ordered again
11%
Friend reward
20% off
Referral revenue growth
+35%
Rewards used
51%
Friends who ordered again
11%
Friend reward
20% off
Referral revenue index by month
Month by month, Jul ’25 to Oct ’26
Best month · Nov ’25
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Happy Hounds, Jul ’25 to Oct ’26, where the best month (Nov ’25) equals 100.
Month
Referral revenue index
Jul ’25
25
Aug ’25
24
Sep ’25
15
Oct ’25
2
Nov ’25
100
Dec ’25
11
Jan ’26
0
Feb ’26
38
Mar ’26
3
Apr ’26
47
May ’26
23
Jun ’26
49
Jul ’26
45
Aug ’26
28
Sep ’26
17
Oct ’26 (in progress)
0
About Happy Hounds
Happy Hounds makes fresh, cooked dog food from organic vegetables and ethically farmed meat, and delivers it to customers. Customers can try it or subscribe. Learn more at happyhounds.co.za.
The program
Happy Hounds runs a double-sided referral program in BLOOP, with the first referral orders arriving in July 2025. The customer who refers and the friend they invite each get 20% off.
Results
In the last six full months (April to September 2026), referral revenue was 35% higher than in the six months before.
51% of the friends who received the 20% reward used it on an order.
11% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
Results are shown as percentages and indexes only, so the merchant’s sales figures stay private. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.
