How an Australian Cycling Apparel Store Turns 41% of Referral Rewards into Orders
An Australian cycling apparel store has run a referral program with BLOOP since July 2025. 41% of its referral rewards end up used on an order, and the numbers below show how.
of referral rewards used
41%
Jul ’25 to Oct ’26
Friends who ordered again
6%
Friend reward
10% off
Rewards used
41%
Friends who ordered again
6%
Friend reward
10% off
Referral revenue index by month
Month by month, Jul ’25 to Oct ’26
Best month · Sep ’25
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Cycling apparel, Jul ’25 to Oct ’26, where the best month (Sep ’25) equals 100.
Month
Referral revenue index
Jul ’25
27
Aug ’25
47
Sep ’25
100
Oct ’25
0
Nov ’25
52
Dec ’25
18
Jan ’26
0
Feb ’26
0
Mar ’26
47
Apr ’26
27
May ’26
48
Jun ’26
0
Jul ’26
0
Aug ’26
0
Sep ’26
0
Oct ’26 (in progress)
0
About the store
The store sells team cycling jerseys and kit to road riders and cycling fans.
The program
An Australian cycling apparel store runs a double-sided referral program in BLOOP, with the first referral orders arriving in July 2025. The customer who refers and the friend they invite each get 10% off.
Results
41% of the friends who received the 10% reward used it on an order.
6% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.