Five referrer reward types
Discount coupon, store credit and free product issue automatically in Shopify. Cash is tracked in BLOOP and paid by you. Custom is a description you fulfil yourself.
Reward both sides of every referral
Every BLOOP referral has two rewards: one for the friend who buys, one for the customer who referred them. Pick the type that fits how often your customers buy.
What it is
Referrer and referee rewards, explained
The referee reward is what persuades a friend to place a first order. The referrer reward is what an existing customer earns after that friend buys. Referrers can earn a discount coupon, store credit, a free product, cash or a custom reward. Referees can get a discount coupon or a free product. There is no gift card reward type.
Discount codes, store credit and free products are issued automatically in Shopify. Cash is tracked in BLOOP and you pay it yourself, and a custom reward is fulfilled by you and held for your approval. You also control the review period, when a referral counts as earned, and when a reward is taken back after a cancellation or refund.
For your customers
How it works on your store
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01
A friend buys with their reward
The new customer uses their discount or free product on a first order. Only first-time customers can claim a referee reward.
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02
The order is checked
BLOOP applies your minimum requirements and fraud checks, and holds the reward for the review period if you set one (the default is 6 hours).
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03
The referrer's reward is issued
Once the referral succeeds, the reward is created as a discount code, store credit or free product. Cash and custom rewards go to your queue.
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04
The referrer is told
BLOOP emails the referrer, and the reward appears in their referral hub.
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05
A cancelled or refunded order can undo it
Depending on your revocation setting, the reward is taken back when the order is cancelled or refunded, unless it has already been used or paid.
For you
Set it up in BLOOP
Steps follow the BLOOP user guide. Most stores finish setup in about 30 minutes.
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01. Pick the referrer reward type
In your campaign, open Referrer reward and choose discount coupon, store credits, free product, cash or custom. Choose No reward to switch the referrer side off.
Read the guide → -
02. Pick the referee reward
Open Referee reward and choose a discount coupon or a free product (up to five products). This side is always on.
Read the guide → -
03. Set value, scope and minimums
Choose a fixed amount or percentage, apply it to all products or to specific products, collections or variants, and optionally require a minimum purchase, item count or referee count.
Read the guide → -
04. Set up cash payouts if you use them
Pick payment methods in Referral, Settings, Payment method, and add the Reward Payment Method block to the customer account Profile page so referrers can give you their details.
Read the guide → -
05. Set timing and revocation
In Referral, Settings, choose the review period, whether a referral counts when the order is Paid or Fulfilled, and whether to revoke on cancellation, refund or both.
Read the guide → -
06. Write display text for restricted rewards
If a reward applies only to some products, write the wording customers read in Reward display so they are not surprised at checkout.
Read the guide →
Options you control
Make it fit your store
Subscriptions
Set whether a reward applies to one-time purchases, subscriptions or both, and limit recurring cycles from 0 to 99 (0 means unlimited).
Expiry and reminders
Reward codes can expire after a set number of days or never, and a reminder email can go out before a code expires.
Revocation rules
Revoke on cancel, refund or both. BLOOP treats an order as refunded once 90% or more of its item value is refunded.
Code prefix
Choose custom text or the customer's first name as the prefix on generated codes.
Guides
Go deeper
FAQ
Referrer and referee rewards: common questions
Can I reward referrers with a gift card?
No. BLOOP's referrer reward types are discount coupon, store credit, free product, cash and custom. If you want something like a gift card, a custom reward lets you describe it and fulfil it yourself.
Does BLOOP pay cash rewards?
No. Cash rewards are tracked in BLOOP and you process the payment yourself, then mark it paid. Shopify never issues them.
How do I keep a referral profitable?
Add the referrer and referee rewards together and keep the total below your profit on a referred order. Example: if a referred order earns you $30 in profit, a $10 referee discount plus a $10 referrer credit costs $20 and leaves $10.
When does a referrer get their reward?
After the referee's order is paid (or fulfilled, if you choose that) and any review period ends. Suspicious orders are held separately for 14 days.
More referral program features
Pairs well with
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