About the store
The business delivers all-natural dog and cat food to pet owners in its local area, with free delivery.
The program
A US natural pet food delivery service runs a double-sided referral program in BLOOP, with the first referral orders arriving in September 2025. The customer who refers and the friend they invite each get $20 off.
Results
In the last six full months (April to September 2026), referral revenue was 3.8x what it was in the six months before.
43% of the friends who received the $20 reward used it on an order.
17% of referred friends came back and placed at least one more order after their first referral purchase.
The $20 friend reward is worth about 24% of an average referral order, so the store pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.