How a German Lash-Serum Beauty Brand Turns 46% of Referral Rewards into Orders
A German lash-serum beauty brand has run a referral program with BLOOP since July 2025. 46% of its referral rewards end up used on an order, and the numbers below show how.
of referral rewards used
46%
Jul ’25 to Oct ’26
Friends who ordered again
8%
Rewards used
46%
Friends who ordered again
8%
Referral revenue index by month
Month by month, Jul ’25 to Oct ’26
Best month · Feb ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Lash and brow care, Jul ’25 to Oct ’26, where the best month (Feb ’26) equals 100.
Month
Referral revenue index
Jul ’25
77
Aug ’25
68
Sep ’25
21
Oct ’25
36
Nov ’25
84
Dec ’25
55
Jan ’26
28
Feb ’26
100
Mar ’26
0
Apr ’26
12
May ’26
0
Jun ’26
0
Jul ’26
6
Aug ’26
15
Sep ’26
0
Oct ’26 (in progress)
0
About the store
The brand sells a lash serum designed for longer, fuller lashes with daily use, alongside other beauty products.
The program
A German lash-serum beauty brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in July 2025.
Results
46% of the friends who received the reward used it on an order.
8% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.