How a German Massage-Device Brand Turns 36% of Referral Rewards into Orders
A German massage-device brand has run a referral program with BLOOP since July 2025. 36% of its referral rewards end up used on an order, and the numbers below show how.
of referral rewards used
36%
Jul ’25 to Oct ’26
Friends who ordered again
5%
Friend reward
15% off
Rewards used
36%
Friends who ordered again
5%
Friend reward
15% off
Referral revenue index by month
Month by month, Jul ’25 to Oct ’26
Best month · Mar ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Massage chairs and devices, Jul ’25 to Oct ’26, where the best month (Mar ’26) equals 100.
Month
Referral revenue index
Jul ’25
8
Aug ’25
4
Sep ’25
13
Oct ’25
17
Nov ’25
97
Dec ’25
5
Jan ’26
17
Feb ’26
16
Mar ’26
100
Apr ’26
8
May ’26
8
Jun ’26
33
Jul ’26
18
Aug ’26
0
Sep ’26
0
Oct ’26 (in progress)
0
About the store
The brand sells massage chairs and handheld massage devices for relaxation and wellness at home.
The program
A German massage-device brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in July 2025. The customer who refers and the friend they invite each get 15% off.
Results
36% of the friends who received the 15% reward used it on an order.
5% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.