How a Spanish Imperfect-Produce Brand Gets 83% of Referred Friends to Order Again
A Spanish imperfect-produce brand has run a referral program with BLOOP since August 2026. 83% of the friends it referred went on to order again, and the numbers below show how.
of referred friends ordered again
83%
Aug ’26 to Oct ’26
Friends who ordered again
83%
Friend reward
20% off
Rewards used
100%
Friends who ordered again
83%
Friend reward
20% off
Referral revenue index by month
Month by month, Aug ’26 to Oct ’26
Best month · Sep ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Imperfect produce delivery, Aug ’26 to Oct ’26, where the best month (Sep ’26) equals 100.
Month
Referral revenue index
Aug ’26
0
Sep ’26
100
Oct ’26 (in progress)
56
About the store
The brand delivers fresh fruit, vegetables and pantry items that are perfectly good to eat but would be rejected for their looks, helping customers cut food waste and support local farmers.
The program
A Spanish imperfect-produce brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in August 2026. The customer who refers and the friend they invite each get 20% off.
Results
100% of the friends who received the 20% reward used it on an order.
83% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.