How a Smart Home-Appliance Brand Runs Referrals Across 9 European Stores: 52% of Rewards Used
A smart home-appliance brand has run a referral program with BLOOP since July 2026. 52% of its referral rewards end up used on an order, and the numbers below show how.
of referral rewards used
52%
Jul ’26 to Oct ’26
Friends who ordered again
6%
Rewards used
52%
Friends who ordered again
6%
Referral revenue index by month
Month by month, Jul ’26 to Oct ’26
Best month · Aug ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Smart home appliances, Jul ’26 to Oct ’26, where the best month (Aug ’26) equals 100.
Month
Referral revenue index
Jul ’26
77
Aug ’26
100
Sep ’26
51
Oct ’26 (in progress)
12
About the store
The brand sells robot vacuums, cordless vacuums and other smart home appliances through separate online stores for nine European countries, with one referral program running in each store.
The program
A smart home-appliance brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in July 2026. Each country store sets its own percentage rewards for the referrer and the friend.
Results
52% of the friends who received the reward used it on an order.
6% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.