How a UK Restaurant-at-Home Meal Brand Turns 60% of Referral Rewards into Orders
A UK restaurant-at-home meal brand has run a referral program with BLOOP since February 2026. 60% of its referral rewards end up used on an order, and the numbers below show how.
of referral rewards used
60%
Feb ’26 to Oct ’26
Friends who ordered again
3%
Reward vs average order
20%
Friend reward
£10 off
Rewards used
60%
Friends who ordered again
3%
Reward vs average order
20%
Friend reward
£10 off
Referral revenue index by month
Month by month, Feb ’26 to Oct ’26
Best month · Mar ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Restaurant meals at home, Feb ’26 to Oct ’26, where the best month (Mar ’26) equals 100.
Month
Referral revenue index
Feb ’26
36
Mar ’26
100
Apr ’26
30
May ’26
43
Jun ’26
56
Jul ’26
42
Aug ’26
41
Sep ’26
0
Oct ’26 (in progress)
6
About the store
The brand delivers restaurant-quality, French-inspired meals and wines that customers finish and serve at home.
The program
A UK restaurant-at-home meal brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in February 2026. The customer who refers and the friend they invite each get £10 off.
Results
60% of the friends who received the £10 reward used it on an order.
3% of referred friends came back and placed at least one more order after their first referral purchase.
The £10 friend reward is worth about 20% of an average referral order, so the store pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.