How a US Home-Gym Equipment Brand Turns 37% of Referral Rewards into Orders
A US home-gym equipment brand has run a referral program with BLOOP since July 2025. 37% of its referral rewards end up used on an order, and the numbers below show how.
of referral rewards used
37%
Jul ’25 to Oct ’26
Friends who ordered again
11%
Reward vs average order
6%
Friend reward
$15 off
Rewards used
37%
Friends who ordered again
11%
Reward vs average order
6%
Friend reward
$15 off
Referral revenue index by month
Month by month, Jul ’25 to Oct ’26
Best month · Feb ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Home gym equipment, Jul ’25 to Oct ’26, where the best month (Feb ’26) equals 100.
Month
Referral revenue index
Jul ’25
1
Aug ’25
33
Sep ’25
0
Oct ’25
16
Nov ’25
17
Dec ’25
0
Jan ’26
10
Feb ’26
100
Mar ’26
27
Apr ’26
71
May ’26
0
Jun ’26
44
Jul ’26
21
Aug ’26
0
Sep ’26
0
Oct ’26 (in progress)
0
About the store
The brand sells all-in-one home gym equipment and workout machines, with free US shipping.
The program
A US home-gym equipment brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in July 2025. The customer who refers and the friend they invite each get $15 off.
Results
37% of the friends who received the $15 reward used it on an order.
11% of referred friends came back and placed at least one more order after their first referral purchase.
The $15 friend reward is worth about 6% of an average referral order, so the store pays a small, predictable amount for each new customer.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.