How a UK Cold-Pressed Dog Food Maker Grew Referral Revenue 180% with a 10% Reward
A UK cold-pressed dog food maker has run a referral program with BLOOP since September 2025. Over the last six months its referral revenue grew 180%, and the numbers below show how.
referral revenue growth
+180%
Sep ’25 to Oct ’26
Rewards used
58%
Friends who ordered again
17%
Friend reward
10% off
Referral revenue growth
+180%
Rewards used
58%
Friends who ordered again
17%
Friend reward
10% off
Referral revenue index by month
Month by month, Sep ’25 to Oct ’26
Best month · May ’26
100
Full monthMonth in progress (to 2026-10-05)Index: best month = 100View the index as a table
Monthly referral revenue index for Cold-pressed dog food, Sep ’25 to Oct ’26, where the best month (May ’26) equals 100.
Month
Referral revenue index
Sep ’25
47
Oct ’25
78
Nov ’25
0
Dec ’25
0
Jan ’26
0
Feb ’26
0
Mar ’26
0
Apr ’26
0
May ’26
100
Jun ’26
22
Jul ’26
43
Aug ’26
34
Sep ’26
22
Oct ’26 (in progress)
22
About the store
The company makes cold-pressed dog food from locally sourced natural ingredients, gentle on sensitive stomachs.
The program
A UK cold-pressed dog food maker runs a double-sided referral program in BLOOP, with the first referral orders arriving in September 2025. The customer who refers and the friend they invite each get 10% off.
Results
In the last six full months (April to September 2026), referral revenue was 180% higher than in the six months before.
58% of the friends who received the 10% reward used it on an order.
17% of referred friends came back and placed at least one more order after their first referral purchase.
The chart shows monthly referral revenue as an index, where the best month equals 100.
To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.