Editable email templates
Subject, body, banner image and button text per email, with live preview and reset to default.
Referral emails, with Klaviyo and Mailchimp when you want your own flows
BLOOP sends the referral emails automatically, and each one is an editable template. If you run Klaviyo or Mailchimp, BLOOP also syncs referrers and sends events so you can build your own flows.
What it is
Emails, Klaviyo and Mailchimp, explained
Most customer contact in a referral program happens by email: the welcome that hands over a link, the confirmation of a reward, the reminder for a forgotten code. BLOOP includes templates for the referrer and the referee, such as welcome, successful reward, pending reward, reward reminder, expiry reminder, referral progress and cash payout notification.
Klaviyo and Mailchimp are the two integrations. Both write each referrer's link, code, revenue and referral count to the contact, mark who is a referrer or referee, and send events like a successful referral that you can use as automation triggers. The referral program sections of both integrations are on the Premium plan.
For your customers
How it works on your store
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01
A customer joins
BLOOP sends the welcome email with their link and what they can earn, and updates their Klaviyo or Mailchimp contact.
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02
They share and a friend buys
The friend gets the discount claim email, and events such as sharing and purchase pending are sent to your email tool.
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03
The referral succeeds
The successful reward email goes out, or your own flow starts from the successful referral event.
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04
Reminders nudge
Reward reminder and expiry reminder emails reach people whose code is still unused.
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05
Tier progress is reported
On a tiered campaign, the Referral progress email tells the referrer what they earned and what comes next.
For you
Set it up in BLOOP
Steps follow the BLOOP user guide. Most stores finish setup in about 30 minutes.
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01. Edit the built-in templates
In your campaign, open Email notifications and edit subject, content, banner and button for the referrer and referee emails. Polish the welcome and successful reward emails first.
Read the guide → -
02. Connect Klaviyo
Create a private API key in Klaviyo with read and write access to profiles and events, then in BLOOP open Settings, Integration, Klaviyo, switch on the Referral program section, press Connect and Verify.
Read the guide → -
03. Connect Mailchimp
Create an API key and copy your Audience ID, then in BLOOP open Settings, Integration, Mailchimp, switch the toggle on, press Connect and run Sync.
Read the guide → -
04. Segment and trigger
Use the ready-made BLOOP campaign segments in Klaviyo, or the BLOOP Referrer and BLOOP Referee tags in Mailchimp. Trigger flows from events.
Read the guide → -
05. Avoid double-sending
If your own flows replace a built-in email, disable the matching email in Email notifications.
Read the guide →
Options you control
Make it fit your store
Klaviyo properties and segments
Properties include campaign links and codes, a hub portal link, referral revenue and successful referrals. A segment is created per campaign.
Klaviyo events
Join program, referral sharing, referral purchase pending, successful referral, referral made ineligible, referee receives discount and left campaign.
Mailchimp tags, fields and events
Tags (BLOOP Referrer, BLOOP Referee, BLOOP Removed), merge fields such as BLOOPLINK and BLOOPCODE, and Customer Journey events.
Daily invite ceilings
To protect sender reputation, invitation emails have a daily limit per referrer and per store.
Guides
Go deeper
FAQ
Emails, Klaviyo and Mailchimp: common questions
Which email tools does BLOOP integrate with?
Klaviyo and Mailchimp. Both are listed in the App Store listing and documented, and the referral program sections of both are on the Premium plan.
Which should I choose with several campaigns?
Klaviyo models each campaign separately. Mailchimp merge fields hold one value per contact, so link and code reflect the most recent campaign.
Can I send from my own address?
A custom email sender address is part of the Premium plan according to the App Store listing. The sender and reply-to are set in email sender settings.
Why run a sync after connecting?
The first sync carries your existing referrers across. Without it, only customers who hit a milestone after you connect get tagged or updated.
More referral program features
Pairs well with
Turn Your Customers Into Your Best Marketers
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