Revenue views
Total, first and subsequent referral revenue, plus referee orders and subsequent orders.
Referral analytics that show where the funnel drops
BLOOP analytics run from outcomes (referrers, referrals, revenue) back through behavior (impressions, shares, store visits), so you can see which step to fix.
What it is
Referral analytics, explained
The dashboard summarizes total referrers, successful referrals and revenue from referrers and referees. It splits referral revenue into first orders and repeat orders, which tells you whether a program is buying one-off discount hunters or customers who return.
It also reports behavior and where it comes from: shares, store visits, unique store visits, welcome emails viewed, top referrers, sources of referees and sharing sources. A table of entry-point performance shows impressions, copies or shares and click-through rate for the widget, referral page, post-purchase block and customer account.
For your customers
How it works on your store
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01
A customer sees an entry point
Impressions are counted per surface, as unique customers who saw it.
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02
They copy or share
Shares count every share-channel click or copy-link action, without deduplication.
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03
Friends visit and buy
Store visits and unique store visits record clicks, and successful referrals count qualifying purchases.
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04
Revenue is split
First referral revenue and subsequent referral revenue are tracked separately.
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05
Every event is logged
The activity log records joins, claims, purchases, revocations and bans, newest first.
For you
Set it up in BLOOP
Steps follow the BLOOP user guide. Most stores finish setup in about 30 minutes.
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01. Open Referral, Analytics
Pick the campaign and a date range: presets for 7, 30 and 90 days, week, month and year, or a custom range.
Read the guide → -
02. Read the four summary tiles
Total referrers, successful referrals, total referrer revenue and total referee revenue.
Read the guide → -
03. Check entry point performance
Low impressions point to a placement problem or a surface that is not turned on. High impressions with low CTR point to a copy problem.
Read the guide → -
04. Check the funnel ratios
Watch shares per impression and successful referrals per share rather than totals.
Read the guide → -
05. Follow individual events
Open Referral, Activities to follow one customer's referral chain or grab a referrer's share link.
Read the guide →
Options you control
Make it fit your store
Top referrers
Ranked by successful referrals and revenue, with the date each last brought someone in.
Sources
Sources of referees and sharing sources show which channels to keep, promote or drop.
Tracking start banner
Some metrics show the date tracking began, because BLOOP cannot backfill behavior it was not recording.
Guides
Go deeper
FAQ
Referral analytics: common questions
What is the difference between shares and unique store visits?
Shares count every click or copy action with no deduplication, so one referrer copying five times adds five. Unique store visits are deduplicated per day by device and IP, so they are the honest traffic number.
Which two ratios matter most?
BLOOP's guide points to shares per impression and successful referrals per share. Example: 8,000 impressions and 400 shares is a 5% share rate, and 40 successful referrals from 400 shares is 10%.
Can I compare with industry benchmarks?
BLOOP's guide advises judging the dashboard against its own trend, since referral rates vary a lot by industry. Confirm any fix that costs money with an A/B test.
Does it cover affiliates?
This page covers referral analytics. Affiliate sales, statuses and payouts are reviewed in the Affiliate Sales and Payouts tabs.
More referral program features
Pairs well with
Turn Your Customers Into Your Best Marketers
Boost revenue, cut CAC, and build loyalty with BLOOP’s all-in-one referral & affiliate solution for Shopify.