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Shapewear and lingerie

How a French Shapewear and Lingerie Brand Gets 79% of Referred Friends to Order Again

A French shapewear and lingerie brand has run a referral program with BLOOP since April 2026. 79% of the friends it referred went on to order again, and the numbers below show how.

of referred friends ordered again

79%

Apr ’26 to Oct ’26

Friends who ordered again
79%
Reward vs average order
10%
Friend reward
€10 off
Rewards used
41%
Friends who ordered again
79%
Reward vs average order
10%
Friend reward
€10 off

Referral revenue index by month

Month by month, Apr ’26 to Oct ’26

Best month · Jun ’26

100

0 25 50 75 100 Apr ’26: index 74 May ’26: index 72 Jun ’26: index 100 Jul ’26: index 44 Aug ’26: index 0 Sep ’26: index 0 Oct ’26: index 0 (month in progress) Apr ’26Jun ’26Aug ’26Oct ’26
Full month Month in progress (to 2026-10-05) Index: best month = 100
View the index as a table
Monthly referral revenue index for Shapewear and lingerie, Apr ’26 to Oct ’26, where the best month (Jun ’26) equals 100.
MonthReferral revenue index
Apr ’2674
May ’2672
Jun ’26100
Jul ’2644
Aug ’260
Sep ’260
Oct ’26 (in progress)0

About the store

The brand designs second-skin, sculpting and comfortable pieces for women, including lingerie, shapewear and hosiery, with an eco-design approach.

The program

A French shapewear and lingerie brand runs a double-sided referral program in BLOOP, with the first referral orders arriving in April 2026. The customer who refers and the friend they invite each get €10 off.

Results

41% of the friends who received the €10 reward used it on an order.

79% of referred friends came back and placed at least one more order after their first referral purchase.

The €10 friend reward is worth about 10% of an average referral order, so the store pays a small, predictable amount for each new customer.

The chart shows monthly referral revenue as an index, where the best month equals 100.

To keep this merchant’s business data private, the store is not named and results are shown as percentages and indexes only. Percentages are based on orders attributed to BLOOP referrals, excluding cancelled and refunded orders. Figures are current to 5 October 2026.

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