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BLOOP vs Smile.io

Smile.io is a loyalty app built around points, rewards and VIP tiers, with referrals as one feature. BLOOP is built for referral and affiliate programs and does not run a points program, so the two solve different problems.

Side by side

How BLOOP and Smile.io compare

BLOOP is our own app, so we list only what each app's Shopify App Store listing and BLOOP's documentation state. Checked on October 4, 2026.

BLOOPSmile.io
Main focusReferral and affiliate programs for Shopify storesCustomer loyalty with points, rewards and VIP tiers
Pricing modelFree ($0, 10 referral + 10 affiliate orders); Premium $59.90/month, unlimited ordersFree up to 200 orders/month; $15, $79 and $199 per month on higher order bands
Free planYes: 10 referral orders and 10 affiliate ordersYes: up to 200 orders/month
Free trial7 days on Premium14 days on paid plans
Rating on App Store4.9 (217 reviews)4.9 (4,618 reviews)
Points and VIP tiersNo points program in the docs or listingYes: points, rewards and VIP tiers (VIP tiers listed on the Growth plan)
Referral programCore product: referrer and referee rewards, referral links and codesReferrals listed as one feature ("Points, rewards & referrals")
Affiliate programYes: 15% default commission, 30-day cookie, branded portal, self-registrationNot listed
Fraud checks on referralsFraud Center: 14-day hold, order tag, checks for same email, alias, last name, address and IPNot listed
IntegrationsKlaviyo, MailchimpKlaviyo, Judge.me, Gorgias, Loox, Mailchimp, Recharge, Shopify POS, Shopify Flow

Pricing

Plans as listed on the Shopify App Store

BLOOP

  • Free: $0. 10 referral orders, 10 affiliate orders
  • Premium: $59.90/month. Unlimited referral and affiliate orders, custom email sender, priority support
View the listing →

Smile.io

  • Free: $0. Up to 200 orders/month
  • Essential: $15/month. Up to 500 orders/month
  • Standard: $79/month. Up to 1,000 orders/month
  • Growth: $199/month. 2,500 orders/month + $20 per 100 additional
View the listing →

Which one fits

When to choose each

Choose BLOOP if

  • Your main goal is new customers from referrals or affiliates, not repeat-purchase points.
  • You want to pay an affiliate commission or reward referrers with store credit, cash or a free product.
  • You want fraud holds, tiered referral rewards and A/B testing aimed at referral campaigns.

Choose Smile.io if

  • You want a points program with earn and redeem rules, plus VIP tiers, as the center of your retention plan.
  • You want one tool for loyalty and have referrals as a secondary feature.
  • You use Judge.me, Gorgias, Loox or Shopify Flow, which appear on the Smile listing.

FAQ

BLOOP vs Smile.io: common questions

Is BLOOP a Smile.io alternative?

Only if you mostly need referrals. Smile.io is a loyalty points and VIP tiers app. BLOOP runs referral and affiliate programs and does not offer a points system.

Can I use a loyalty app and BLOOP together?

Nothing in either listing or the BLOOP docs says they conflict, but neither source says they are tested together. Check with both support teams before running them side by side.

Does Smile.io have a free plan?

Yes. The listing shows a Free plan up to 200 orders per month, then Essential at $15/month (up to 500 orders), Standard at $79/month and Growth at $199/month.

Does BLOOP have points or VIP tiers?

No. BLOOP rewards are discount coupons, store credit, free products, cash and custom rewards. Its tiers (FlexiTiers) are based on the referrer's count of successful referrals, not points.

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