Electronics
Wisetek Market EU Drives €21,342 in Referral Revenue Through Eco-Minded Customer Advocacy
Wisetek Market EU, an Ireland-based refurbished electronics retailer, needed a way to scale word-of-mouth without inflating customer acquisition costs. By launching a referral program with Bloop, they turned satisfied customers into advocates and generated over €21,000 in referral revenue in just 13 months.
“The referral program has been a natural extension of our brand promise. Our customers already tell friends about their great experiences with refurbished tech, and now we can reward them for it and track the impact. It’s helped us build trust at scale while staying true to our sustainability mission”
Company profile
Wisetek Market EU specializes in refurbished laptops, MacBooks, desktops, monitors, phones, tablets, and accessories from brands like Apple, Dell, Lenovo, and HP. Operating from Ireland, the company serves value-conscious consumers, students, remote workers, small businesses, and eco-aware buyers across Europe.
Wisetek Market positions itself around affordability, quality assurance, and environmental responsibility, anchored by the tagline “Go Green, Go Refurbished.” The store offers a free 1-year warranty, 30-day returns, and free shipping on orders over €100. With over 44 positive customer reviews and a reputation for delivering devices in “like new” condition, Wisetek Market has built trust in a category where buyers are naturally cautious.
Industry
Electronics & IT equipment
Referral revenue
€21,342
Location
Ireland
Problem
Refurbished electronics occupy a high-consideration, high-value category. Customers research extensively, compare prices across multiple sites, and rely heavily on reviews and peer recommendations before committing to a purchase. For Wisetek Market EU, the biggest barrier wasn’t product quality—it was trust. Shoppers worried about battery life, device condition, and after-sales support. Traditional paid advertising could drive traffic, but it couldn’t overcome skepticism the way a real customer’s experience could.
Wisetek Market also faced rising customer acquisition costs and wanted a more sustainable growth channel that aligned with their circular economy values. They needed a way to activate satisfied customers and turn their positive experiences into new sales, without relying solely on discounting or ad spend.
Solution
Wisetek Market EU implemented Bloop’s referral program to turn existing customers into advocates. The program offered a 15% discount for both the referrer and the friend they invited, making it easy to understand and attractive given the high average order value of refurbished laptops and monitors.
Bloop’s features made the program simple to launch and manage:
- Branded referral page and widget: A fully branded referral landing page and always-on popup ensured customers could discover and join the program from anywhere on the site.
- Thank-you page referral module: Customers were prompted to share their referral link immediately after purchase, when satisfaction was highest.
- One-click sharing: Referrers could share via email, WhatsApp, or direct link without friction.
- Automated reward delivery: Discounts were applied automatically when a referee completed a purchase, reducing manual work for the Wisetek team.
- Real-time tracking: The Bloop dashboard gave Wisetek visibility into member sign-ups, successful referrals, and revenue generated.
- Double-sided incentives: Both the referrer and the new customer received 15% off, creating a fair and compelling offer.
The program integrated directly into Wisetek Market’s Shopify store, requiring no custom development. Because Bloop handled fraud prevention and discount application automatically, the team could focus on promoting the program rather than managing it.
Result
Over 13 months, Wisetek Market EU enrolled 259 members into their referral program and generated 31 successful referrals. Those referrals produced €15,116 in referee revenue and €6,226 in referrer revenue, for a total of €21,342 in referral-driven sales.
Each successful referral generated an average of €688 in revenue—a strong return for a program targeting high-ticket items like laptops and monitors. The referral program complemented Wisetek Market’s existing trust signals, including their warranty, returns policy, and customer reviews, by adding peer validation at the moment of consideration.
The program also reinforced the brand’s sustainability message. Referrers weren’t just sharing a discount—they were inviting friends to make a greener choice by choosing refurbished tech. This values-based framing made advocacy feel authentic and aligned with the brand’s “Go Green, Go Refurbished” positioning.
While purchase frequency in refurbished electronics is naturally lower than in categories like beauty or food, the high average order value and strong customer satisfaction meant that each referral carried significant revenue impact. Wisetek Market now has a repeatable, low-cost acquisition channel driven by their most satisfied customers.
Ready to turn your customers into advocates? Install Bloop on your Shopify store and launch your referral program in minutes.
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