Word-of-mouth marketing isn’t new, but it’s never been more valuable. According to Nielsen, 92% of consumers trust recommendations from people they know, […]

Referral incentives (or referral rewards) are the specific rewards—cash, discounts, store credit, or perks—that motivate customers to recommend your brand to friends […]

Referral codes aren’t just a marketing gimmick; they’re one of the most powerful ways to turn happy customers into active promoters. When […]

Shopify doesn’t include built-in referral tracking, which means creating referral codes that reward both the sharer and their friend requires a specialized […]

Referral codes and referral links both turn your customers into marketers, but they work in fundamentally different ways at checkout—one requires typing, […]

Your referral program‘s success hinges on five words or fewer—the exact copy on that button determines whether customers click to share or […]

Most Shopify stores understand that word-of-mouth sales are effective, yet few can harness them at scale. Since 92% of shoppers trust personal […]

Your best customers already want to tell their friends about your store, they just need the right nudge at the right moment. […]